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Office address

10XU Studio 1
Unit G.07
Power Road Studios
114 Power Road
Chiswick
London
W4 5PY

Contact number

01622952735

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General The Eco System Privacy & Access

What is 10XU?

10XU is a health and well-being ecosystem that brings together four complementary experiences through a single commercial partnership: WithU, URUNN, Mvmnt and TrvlWell.

Together they support fitness, running, movement, competition and travel well-being across different moments of everyday life

Who is 10XU for?

10XU is designed for organisations that want to offer an engaging health and well-being benefit to their employees, customers or members.

How do we get started?

Get in touch to tell us about your organisation, audience and objectives.

We will arrange an introductory conversation to understand your requirements, recommend the right product bundle and prepare a tailored commercial proposal and implementation plan.

Can we create a tailored package for our organisation?

Yes. 10XU can be tailored around your organisation, audience and objectives.

You can offer one, two, three or all four experiences, with the flexibility to create a proposition that works for your member population and commercial goals.

You can select a fixed bundle for your entire member population or allow members to choose the experiences that best suit their goals, interests and lifestyles.

Can the experience be co-branded?

Yes. 10XU can provide a co-branded member experience using tailored landing pages, branded redemption journeys and customised entry points.

Partner-specific challenges, communities and communications can also be developed, keeping your brand visible throughout the member experience.

How is 10XU priced?

Pricing depends on the number of eligible members, the products included in your bundle and the level of integration required.

What is included in the 10XU ecosystem?

The complete ecosystem includes:

WithU: audio-first fitness for home or the gym
URUNN: personalised running plans and world-class coaching
Mvmnt: live fitness competitions and hardware-free movement tracking
TrvlWell: travel well-being and personalised jet-lag guidance

Each experience can be offered individually or combined as part of the complete 10XU ecosystem. Together, the four experiences provide members with access to a broad range of health and well-being content and experiences, with a combined retail value of more than £400 per person, per year.

How do members access 10XU?

10XU supports a range of flexible access and integration options designed to fit naturally into your existing member journey.

The most appropriate approach will be agreed during implementation based on your requirements.

Can we create a tailored package for our organisation?

Yes. 10XU can be tailored around your organisation, audience and objectives.

You can offer one, two, three or all four experiences, with the flexibility to create a proposition that works for your member population and commercial goals.

You can select a fixed bundle for your entire member population or allow members to choose the experiences that best suit their goals, interests and lifestyles.

How quickly can 10XU be launched?

Launch timing depends on the selected experiences, member population, branding and level of customisation.

We will provide a clear delivery plan once the scope has been agreed.

Do members need specialist equipment or a wearable?

No specialist equipment is required to access the core 10XU experiences.

WithU supports training at home or in the gym, with or without equipment, while Mvmnt provides movement tracking through compatible everyday technology rather than dedicated fitness hardware.

Connected devices may be used to enhance certain features but are not required across the ecosystem.

How does 10XU support engagement after launch?

Our experiences are designed to create regular reasons for members to return.

Personalised plans, progress tracking, communities, challenges, live experiences and travel support help build engagement across different moments in members’ lives - not only when they first redeem the benefit.

What reporting and insights are available?

10XU provides clear, actionable insights to help partners understand engagement and programme performance.

Reporting can be tailored to your objectives and agreed measurement framework, with all data handled in accordance with applicable privacy requirements.

How does 10XU manage data and privacy?

The data and integration requirements for each programme are agreed during the implementation process.

We work with partners to establish appropriate data, access and reporting arrangements, with detailed security and data-protection information available as part of the commercial and technical due diligence process

Can 10XU support an international member population?

Yes. The 10XU ecosystem can support large and geographically distributed member populations.

The products, content, integrations and launch approach available in each market will be confirmed during scoping to ensure the proposition is appropriate for the intended audience.

What support will our organisation receive?

Our team supports you throughout implementation, launch and ongoing programme management.

Support includes onboarding, launch support, account management, reporting, and ongoing programme development'

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Build your well-being ecosystem

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