10XU Case Studies

The Coca-Cola Company introduced WithU as a global employee wellbeing benefit in 2020 under an initial four-year contract. In 2024, following strong global engagement and proven impact, the partnership was extended for another four years - cementing an 8-year commitment to supporting employee wellness through WithU.

• United States (significant Spanish-language usage)
• Canada (notable French-language usage)
• Brazil (Portuguese-language usage)
• Mexico
• United Kingdom

The challenge

Coca-Cola sought a digital fitness partner that could elevate and unify health & wellbeing across its global workforce. Their requirements included:

• A comprehensive content portfolio across multiple disciplines
• A robust, scalable technical infrastructure available worldwide
• Accessibility for users of all fitness abilities
• Seamless integration with existing Coca-Cola digital platforms
• Real-time activity data across a global population
• A long-term partner capable of driving sustained engagement

The solution

WithU proposed a global model designed around engagement longevity. For multinational workforces, deep adoption takes time - so measuring success through usage rather than license volume ensured shared goals between both parties: as many employees completing as many workouts as possible, consistently.

The process

1. Seamless Integration: WithU integrated directly with Coca-Cola's existing employee rewards provider (Virgin Pulse), enabling employees to earn Virgin Pulse points for WithU workouts. This showcased our ability to deploy a real-time points-earning system within a third-party ecosystem.
2. Frictionless User Access: A custom portal allowed employees to unlock corporate access using their work email - no codes, no extra steps. QR codes and shortlink journeys ensured fast onboarding
3. Seamless Integration: WithU integrated directly with Coca-Cola's existing employee rewards provider (Virgin Pulse), enabling employees to earn Virgin Pulse points for WithU workouts. This showcased our ability to deploy a real-time points-earning system within a third-party ecosystem.
4. Global Rollout & Partner Extension: Launch was executed through a phased programme (test → soft launch → global launch), supported by full technical integration and engagement collateral. A commercial model was also designed to allow Coca-Cola bottling partners to join at preferential rates, creating economies of scale and incentive for broader adoption.
5. Internationalisation: Working with Coca-Cola, we reprioritised our roadmap to support non-English-speaking markets, including delivering content, live events and user sessions in additional languages.

The challenge

John Lewis wanted to tackle burnout, improve stress management, and support shift workers in getting better rest.

The solution

WithU launched the Sleep campaign, giving employees access to guided recovery and relaxation sessions, plus educational content to build lasting habits.

Why it worked

1. Targeted yet inclusive: Value for shift workers and beyond
2. Sustainable: Content kept employees engaged over time
3. Digital-first: Instant, flexible access anywhere

The challenge

Collinson wanted to create a unifying wellbeing initiative that encouraged daily activity while strengthening community spirit across its global workforce.

The solution

WithU designed the Singapore to London Challenge - a collective virtual trek spanning 10,800 kilometers.

• Employees contributed through their daily walks, each with a personal goal of 150 kilometers.
• Progress was tracked in real time via the WithU app, creating shared motivation and visibility.
• To maximise engagement, Collinson tied the challenge to a clear incentive: a day off for hitting the collective distance target.

The impact

1. Strong uptake across global teams, with staff uniting around a shared fitness journey.
2. The challenge sparked healthy competition, accountability, and camaraderie.
3. Collinson successfully positioned wellness as both rewarding and inclusive, driving sustained engagement.

Why it worked

1. Collective achievement: Everyone worked towards a shared 10,800km goal.
2. Personal ownership: Each employee had an achievable 150km target.
3. Motivation with meaning: A day off provided tangible reward for collective success.
4. Seamless participation: Digital-first, no logistics, just steps tracked anytime, anywhere.

The result

The Singapore to London Challenge blended fitness, teamwork, and tangible reward - turning daily activity into a powerful driver of wellbeing, inclusion, and engagement across Collinson's global workforce.

The challenge

Orange wanted to energise its internal wellbeing strategy with a campaign that was simple, engaging, and accessible to all employees. The goals were to:

• Encourage staff to be more active in a fun and inclusive way
• Foster connection and camaraderie across teams, from colleagues to managers
• Showcase the new WithU Challenges feature with a memorable launch activation

The solution

WithU partnered with Orange to launch "Take Your Pick", a bespoke employee challenge designed exclusively for Orange staff.

• Employees were invited to complete 10 workouts of their choice during March, allowing flexibility and inclusivity across all fitness levels
• The challenge was promoted via a company-wide campaign, positioning wellness as a shared experience across the organisation
• WithU's digital platform enabled instant participation, no matter where employees were based, with sessions ranging from fitness and recovery to meditation
• The challenge tapped into healthy competition, encouraging colleagues to track progress and motivate one another

The impact

1. Employees engaged with WithU in a fun and flexible way, with participation cutting across different roles and departments
2. The Take Your Pick challenge gave Orange a low-barrier, high-energy entry point into digital wellbeing, driving adoption of the WithU app
3. By embedding wellness into a shared activity, Orange strengthened its culture of teamwork, inclusivity, and mutual support

Why it worked

1. Accessible for all: Whether beginner or advanced, employees could choose workouts that suited their lifestyle
2. Community-driven: A shared challenge created common ground for conversation, motivation, and camaraderie
3. Scalable and digital-first: No logistics, just instant access to a wide library of workouts, available anywhere, anytime

The challenge

Flight Centre was preparing to launch their new reward platform, World360 Rewards. This is a new membership platform designed to provide customers with meaningful lifestyle benefits alongside travel perks.

To make the offering compelling, the platform needed partners that could deliver real everyday value to members beyond the traditional travel rewards. Flight Centre wanted benefits that were digital-first, accessible anywhere, and relevant to members' wellbeing and lifestyle.

The solution

WithU partnered with Flight Centre to become one of the core benefits within the World360 Rewards membership programme.

WithU acts as the perfect travel companion, giving members access to guided workouts, recovery sessions, and meditation wherever they are in the world. With a large library of no-equipment workouts, members can stay active whether they are at home, travelling for work, or exercising in a hotel room.

Members who select WithU as their preferred benefit would receive 12 months of complimentary premium access to WithU, unlocking a full library of guided workouts, the ability to create their own bespoke fitness plan, as well as the full range of recovery and meditation sessions available on the app.

The integration was designed to be simple and scalable, members are able to redeem a promotional code to activate their WithU membership. Account management was provided that allowed usage data to be accessible, marketing assets to be made available whenever needed to help drive the campaign, and monthly reporting of burnt codes to be shared to track usage.

The impact

The partnership added a high-value digital wellbeing benefit to the World360 Rewards platform.

For World360 Reward members, this meant:

1. Instant access to structured workouts, recovery sessions, and mindfulness content that is only available as a premium feature
2. A flexible wellbeing benefit that fits into a suitcase, allowing them to maintain fitness routines whether at home or in a hotel room
3. The ability to choose a reward that is aligned with their personal lifestyle goals

For Flight Centre, the addition of WithU helped position World360 Rewards as a modern membership programme that goes far beyond just travel, to help support overall wellbeing.

The result

By including WithU as one of its membership benefits, Flight Centre enhanced the value proposition of World360 Rewards, whilst introducing members to a flexible, digital, premium wellbeing platform.